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About the Research
Previous Research
Industry Insight, Key Findings, and Recommendations
Smart Home Product and Service Familiarity:
Smart Home/Smart Product Familiarity (Q4/15)
Smart Home/Smart Product Familiarity (2014 - 2015)
Familiarity with Smart Home Product/Service Capabilities & Benefits (Q4/15)
Familiarity with Smart Home Product/Service Pricing and Brands (Q4/15)
Mindshare for Smart Home Product and Service Brands (Q4/15)
Market for Home Security Systems:
Home Security System Ownership (2014 - 2015)
Security System with Interactive Services (2014 - 2015)
Home Control System Ownership (2014 - 2015)
Home Security and Home Control Components Adoption (Q4/15)
Market for Smart Home Products:
Smart Home Device Ownership (2014 - 2015)
High Intentions to Purchase a Smart Home Device (2014 - 2015)
Smart Home Device Adoption Rate (Q4/15)
Smart Home Devices Purchased in the Last 12 Months (Q4/15)
High Intention to Purchase Smart Home Devices (Q4/15)
Likely Purchase Channels For Smart Home Products & Services (Q4/15)
Likely Purchase Channels For Smart Home Products & Services by Ownership of Smart Home Device (Q4/15)
Smart Home Devices: Stand-alone Devices vs. Home Systems (Q4/15)
Intention to Purchase Smart Home Devices: Stand-alone vs. Part of a System (Q4/15)
Marketing Smart Products:
Sources of Familiarity with Specified Aspects of Smart Home Products (Q4/15)
TV as Source of Product Familiarity by Smart Home Ownership (Q4/15)
TV as Source of Service Familiarity by Smart Home Ownership (Q4/15)
TV as Source of Service Familiarity by Income (Q4/15)
Radio as Source of Product Familiarity by Smart Home Ownership (Q4/15)
Radio as Source of Service Familiarity by Smart Home Ownership (Q4/15)
Internet as Source of Product Familiarity by Age (Q4/15)
Internet as Source of Service Familiarity by Smart Home Ownership (Q4/15)
Family & Friends as Source of Product Familiarity by Gender (Q4/15)
Direct Mail as Source of Product Familiarity by Smart Home Ownership (Q4/15)
Direct Mail as Source of Service Familiarity by Smart Home Ownership (Q4/15)
Sales Rep as Source of Familiarity by Smart Home Ownership (Q4/15)
Retail Store as Source of Product Familiarity by Children in Home (Q4/15)
