Video Services Ecosystem
Executive Summary
Penetration of Pay TV vs. SVOD Services
Traditional Pay-TV Service Provider Market Share
Traditional Pay-TV Churn: Cord-Cutter vs. Cord-Never by Age
Reasons for Cancelling Traditional Pay-TV Services
Pay-TV Subscription: Cancelled in the Past & Returned
Reasons for Subscribing to Pay-TV Service
Frequency of Watching Live Programming
Skinny Bundle Appeal, All Respondents
Reasons Skinny Bundle is Appealing
Ideal Video Service Packages
Interest in Paying for a Flexible, Short-Term Content Access Pass
Competitive Landscape
Penetration of Pay TV vs. SVOD Services
Video Service Subscription Market View: Subscribing HHs vs. US Internet HHs
Traditional Pay-TV Service Provider Market Share, YoY
vMVPD Provider Market Share, YoY
Trends in Adoption of Top 15 SVOD Services
Net Promoter Score of Traditional Pay-TV Service: Trending
Net Promoter Score of vMVPD Service: Trending
Net Promoter Score of Leading SVOD Services
Churn
Traditional Pay-TV Churn: Cord-Cutter vs. Cord-Never
Traditional Pay-TV Churn: Cord-Cutter vs. Cord-Never by Age
Reasons for Cancelling Traditional Pay-TV Services
Pay-TV Subscription: Cancelled in the Past & Returned
Current Video Service, by Returning Pay-TV Subscribers
Reasons for Subscribing to Pay-TV Service
Incentives to Re-Subscribe to Pay-TV Service
Reasons for Subscribing to Pay-TV Service
Annualized Churn Rates, by vMVPD Service
Reasons for Cancelling vMPVD Services
The Value of Live Content
Types of Video Content Typically Watched
Methods of Accessing Live Video Content
Method of Accessing Live Video, by Video Service
Frequency of Watching Live Programming
Watch Live Programs Daily, by Video Service
Issues Experienced when Watching Sports Content
Skinny Bundles: Concept Testing
Skinny Bundle Appeal, All Respondents
Skinny Bundle Appeal, by Video Service Subscribers
Skinny Bundle Appeal, by Traditional Pay-TV Provider
Skinny Bundle Appeal, by Current vMVPD Providers
Skinny Bundle Appeal, by Number of SVOD Subscriptions
Interest in Switching to a Skinny Bundle among All Pay-TV Subscribers
Interest in Switching to a Skinny Bundle by Current Mode of Accessing Live Video
Reasons Skinny Bundle is Appealing
Preferred Channels Included in a Skinny Bundle
Profile of Target Skinny Bundle Subscriber
Average Monthly Price Willing to Pay for a Skinny Bundle
Next-Generation Bundle Testing
Ideal Video Service Packages
Ideal Video Service Packages by Top Traditional Pay-TV Providers
Ideal Video Service Packages by vMVPD Providers
Bundle Loyalist
Hybrid Optimizer
Streaming Simplifiers
Legacy Holdout
Short-Term Pass: Concept Testing
Interest in Paying for a Flexible, Short-Term Pass of Content Access
High Interest in Paying for a Flexible, Short-Term Pass, by TVOD Users
High Interest in Paying for a Flexible, Short-Term Pass, by Content Genre
Sports Viewers High Interest in Paying for a Flexible, Short-Term Pass, by Live Event
Premium Channel Pass
Series Pass
Live Event Pass
Genre Pass
Franchise Pass
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