Apple leads as the most popular brand with 69% of recent smart-tag buyers reporting purchases
Parks Associates’ latest research from the ongoing Tech Ecosystem Dashboard service highlights the continued adoption of smart tags, as 12% of US broadband households report owning one of these devices, up from 7% in 2022. Consumers use smart tags for convenience, security, and tracking, helping them easily locate lost items, automate daily tasks, and streamline access to digital services.
This is a growing category with implications for safety and security because smart tags provide real-time monitoring, help prevent theft, improve emergency response, and ensure secure access to personal and digital assets.
“These small, inexpensive devices help consumers find lost or frequently misplaced items such as keys, wallets, luggage, and remote controls, as well as loved ones, like children and vulnerable older adults. They deliver valuable peace of mind and convenience,” said Jennifer Kent, VP, Research, Parks Associates.
Parks Associates research shows Tile, the category originator, is still a top competitor in the smart tag market but Samsung recently surpassed Tile to take second place in terms of purchases. Apple leads as the most popular brand—69% of recent smart-tag buyers bought an AirTag. Predictably, iPhone users prefer to use Apple’s AirTags. Android users prefer to use Samsung Galaxy tags but also like to branch out and use other brands such as Tile, Chipolo, and Orbit.
Parks Associates’ consistent and ongoing consumer survey research of 8,000 US internet households in the consumer electronics categories highlights foundational market metrics, including product adoption, household spending intentions, churn, and key tracking metrics on leading industry players.
Parks Associates will host the 29th annual CONNECTIONS™: The Premier Connected Home Conference May 13-15 at Renaissance Dallas at Plano Legacy in Plano, Texas. This conference brings industry leaders together to provide insights, business strategies, and market forecasts for the adoption of technology including broadband, smart home, security, connected health, energy, and home automation. Early registration pricing ends this week.
To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com or 972-490-1113.
About Parks Associates
Parks Associates is a global research, consulting, and marketing firm with 40 years of experience delivering proprietary consumer data and industry insights for businesses. The firm produces market research reports, forecasts, surveys, and competitive business intelligence on connected consumer, small business, and commercial technologies and related business solutions. A woman-owned and woman-led company, Parks Associates is a trusted partner and advisor to executives, providing custom research, strategic consulting, and forward-looking analysis across smart home, small business, and commercial markets, including security, broadband, entertainment, energy, multifamily, smart buildings, connected health, and emerging AI-driven technologies.
Parks Associates supports industry growth through proprietary research, consulting, and executive networking and convenes thousands of leaders each year through its flagship conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.
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