Industry whitepapers target growing challenges and opportunities for connected home industry
Parks Associates recently released new research and consumer data focused on COVID-19 contact tracing, voice technology, consumer privacy concerns, and the smart TV and OTT video markets. The firm finds 64% of US broadband households have an internet-connected entertainment device, while 30% have a smart home device, creating a range of products in the home that can deliver new value but also need monitoring and cybersecurity protections.
“A customer’s experience with a brand’s product is no longer influenced only by that product but by the entire ecosystem in which that product operates,” said Elizabeth Parks, President, Parks Associates. “Our new whitepapers highlight key areas in the market that offer insights into current market demands and especially the impact of the coronavirus on consumer technology purchases and use.”
Next-Generation Support: Building an Engagement Platform examines the direct connections between support services and greater consumer engagement with today's connected solutions.
Market Snapshot: COVID-19 Contact Tracing: Consumer Perspectives examines consumer willingness to share their data as part of a contact tracing effort.
Market Snapshot: Voice as a Lifeline and the Transformation of Home Telephony examines residential voice technologies, as landlines have become valuable lifelines for populations under shelter-in-place, work-from-home, and school-from-home mandates.
Optimizing the Smart TV Experience highlights the evolution of video and the TV in the home and the role of technology in pushing the smart TV further to the forefront of the in-home video viewing experience.
Market Snapshot: Disney+ and Apple TV+ highlights the impact of the entry of Disney+ and Apple TV+ in OTT market, including insights into the factors driving and sustaining their growth.
Cybersecurity Impact on Smart Home Market Growth examines the growing need for comprehensive cybersecurity solutions in the smart home industry.
To request data or an interview, please contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.
About Parks Associates
Parks Associates is a global research, consulting, and marketing firm with 40 years of experience delivering proprietary consumer data and industry insights for businesses. The firm produces market research reports, forecasts, surveys, and competitive business intelligence on connected consumer, small business, and commercial technologies and related business solutions. Parks Associates provides custom research, strategic consulting, and forward-looking analysis across connected home, small business, and commercial markets, including security, smart home, broadband, entertainment, energy, multifamily, smart buildings, connected health, and emerging AI-driven technologies.
Parks Associates supports industry growth through proprietary research, consulting, and executive networking and convenes thousands of leaders each year through its flagship conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.
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