Market Snapshot: COVID-19 Contact Tracing: Consumer Perspectives

Contact tracing is proven to help contain infectious disease. It is traditionally performed by trained personnel who identify and contact those who may have been exposed by an infected person, but adoption and usage of connected devices and technologies deliver new tools to accomplish this critical task.

This Market Snapshot examines consumer willingness to share their data as part of a contact tracing effort, including breakdowns by demographics and personal experience with COVID-19.

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