Complimentary webcast explains how data and AI can be leveraged to improve customer engagement

Parks Associates announced it will co-host the webcast “Support Strategies for an IoT World” with SUTHERLAND today, Thursday, June 8, at 1 p.m. CT. The complimentary webcast will examine support strategies to leverage consumer data, analytics, and innovations such as artificial intelligence (AI) to create optimal and personalized user experiences (UX).

“The IoT creates innumerable business benefits, including long-term efficiencies in operations, customer support, product development, and marketing, but the consumer experience is key to driving adoption and evolution of IoT,” said Patrice Samuels, Senior Analyst, Parks Associates. “To realize these benefits, companies must provide high-level experiences that respond to user expectations and demands.”

The webcast features experts from Parks Associates and SUTHERLAND addressing how advanced analytics can help optimize business processes to ultimately drive improvements in product development and customer service. Webcast participants include:

  • Ted Kassiotis, Sr. Director, Solutions – Technology Vertical, Sutherland
  • Patrice Samuels, Senior Analyst, Parks Associates

 

Parks Associates research shows that the percentage of consumers reporting problems with smart home devices has increased over the past year. In 2017, 34% of U.S. broadband households with a smart home device experienced problems with that product. The leading problems reported by these owners are issues with connectivity and device performance.

 

The speakers will also address the following topics during the webcast:

  • Strategies to develop smarter products that meet consumer needs in a complex IoT environment
  • Ways to leverage advanced analytics to improve the customer experience throughout the lifetime of a connected product
  • Solutions that use data to drive personalized support experiences and lead to improved customer engagement and loyalty
  • The role of artificial intelligence and other advanced self-help technologies in reducing support costs without compromising customer experience

 

To register for “Support Strategies for an IoT World,” go to http://www.parksassociates.com/support-iot-2017. To schedule a meeting with an analyst or request specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614. 

 

About Parks Associates

Parks Associates is a global research, consulting, and marketing firm with 40 years of experience delivering proprietary consumer data and industry insights for businesses. The firm produces market research reports, forecasts, surveys, and competitive business intelligence on connected consumer, small business, and commercial technologies and related business solutions. Parks Associates provides custom research, strategic consulting, and forward-looking analysis across connected home, small business, and commercial markets, including security, smart home, broadband, entertainment, energy, multifamily, smart buildings, connected health, and emerging AI-driven technologies.

Parks Associates supports industry growth through proprietary research, consulting, and executive networking and convenes thousands of leaders each year through its flagship conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.

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