New white paper, developed in partnership with Ubiety, explores the trends shaping the next generation of home security solutions

Parks Associates’ new white paper, Home Security Reimagined: Intelligence over Hardware, developed in partnership with Ubiety Technologies, reveals less than 10% of security system owners reported purchasing their system in the 12 months prior to the survey, reflecting low sales in 2024, a nine-year low. The research explores the economic and technological shifts reshaping home security and the required steps to remain relevant where the value of home security is shifting to intelligence and new applications.

“With more choice than ever in security solutions, consumers expect smarter, more efficient, and less expensive solutions,” said Jennifer Kent, Vice President, Research, Parks Associates. “The need for lower costs and more efficient security solutions is triggering a reevaluation of where the most value lies in security systems, particularly as software-based solutions enhance scalability and reduce costs for both providers and customers.”

The value of security devices and systems is in the benefit they provide – the use case unlocked, rather than the hardware itself. Functions that can be virtualized into software - like knowing that someone is home, knowing who that someone is - or combined into multi-functional hubs (e.g., detecting environmental inputs like light, temperature, humidity), are most likely to shed their hardware casing.

“The traditional residential security model is broken, and misaligned price points and outdated technology have left customers underserved,” said Keith Puckett, Founder/CEO of Ubiety. “By reimagining residential protection through intelligent, intuitive solutions, Ubiety is giving homeowners more than just safety; we’re giving them a future where security feels effortless, empowering, and rightfully within reach. We’re not just raising the bar; we’re redefining it — and finally solving the price-to-value gap homeowners have endured for far too long."

Research highlights include:

  • Research reveals less than 10% of security system owners reported purchasing their system in the 12 months prior to the survey, reflecting low sales in 2024, a nine-year low.
  • Providers must be able to deliver a security experience that attracts and retains customers at a cost that is competitive, while also yielding competitive margins.
  • Software-based security solutions enhance scalability, efficacy, adaptivity, and flexibility while reducing costs for both providers and customers.
  • 38% of security system owners who purchased their system in the past two years cite demand for smart home features that enable situational awareness and convenience as a purchase trigger, compared to just 22% of those whose systems are five years old or older.
  • Providers who embrace software-defined value, invest in differentiated professional monitoring, and meet consumers where they are—at the intersection of convenience, cost-effectiveness, and intelligence—will lead the next era of secure, connected living.  

To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com, 972-490-1113.

About Parks Associates

Parks Associates is a global research, consulting, and marketing firm with 40 years of experience delivering proprietary consumer data and industry insights for businesses. The firm produces market research reports, forecasts, surveys, and competitive business intelligence on connected consumer, small business, and commercial technologies and related business solutions. A woman-owned and woman-led company, Parks Associates is a trusted partner and advisor to executives, providing custom research, strategic consulting, and forward-looking analysis across smart home, small business, and commercial markets, including security, broadband, entertainment, energy, multifamily, smart buildings, connected health, and emerging AI-driven technologies.

Parks Associates supports industry growth through proprietary research, consulting, and executive networking and convenes thousands of leaders each year through its flagship conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.

Follow Parks Associates on LinkedIn, Facebook, and Instagram.