Parks Associates research shows over 50% of U.S. broadband households now use paid over-the-top (OTT) video services, either subscription or transactional, and consumers ages 18-25 report that online video is their most important video source. 17% of U.S. broadband households recently reported that they would subscribe to HBO's new streaming-only service, HBO Go.
Amid announcements of new OTT services, it is obvious that the TV landscape is changing. Join Parks Associates analysts for a Twitter roundtable chat with Giraffic video and other industry experts on Thursday, April 9, at 2:00pm ET. Brett Sappington, Glenn Hower, and Ruby-Ren Bond will be available to answer questions and comment on cord-cutting, OTT services, and market disruptors.
Some of the topics to be explored in the Twitter discussion include:
- The growth of unbundled and streaming TV
- Added demands of UHD 4K
- Bandwidth bottlenecks in the last mile and in the home WiFi network
- Recent changes like net neutrality and HTTP 2.0
- Where are the points in the network that congestion is actually occurring?
- Solutions and workarounds
- Prospects for streaming growth and user experience
To participate, follow the Twitter hashtag #CordCutterTech on Thursday, April 9, between 2:00pm and 3:00pm ET. A moderator will be asking questions to participating panelists, who will respond in real-time. If you have a question, make sure to include #CordCutterTech in your message to the panelists.
For more information on this Twitter roundtable, click here.
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