Parks Associates research highlights growth in video devices for safety and security
Parks Associates’ latest Smart Home Consumer Insights Dashboard reports that 20% of US internet households now have a video doorbell, up from 4% in 2017, with growth driven mainly by the success of Ring. Parks Associates reports that though less-than-ideal market conditions persist, smart home purchasing is steady, and purchase intentions have rebounded over the first half of 2023.
The research reveals the total number of households with smart home devices continues to increase. These inroads into the mass market cause a natural drop in the average number of devices per household. The average number of devices in a household with smart home devices has dropped below seven, compared to a high of eight devices in 2021. Currently 29% of households with a smart home device own three or more devices, with growth occurring in the number of households that own 3-5 devices, compared to the smart home enthusiasts or “Super Power Users,” which own ten or more devices.
“Consumers have a continued interest in safety and security products with features that extend the understanding of the environment and can provide accurate and relevant notifications,” said Elizabeth Parks, President and CMO, Parks Associates. “This is a big jump in adoption for the video doorbell category.”
Consumer Insights Dashboards present survey-based consumer research that tracks foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.
Parks Associates surveys 8,000-10,000 US internet households every quarter, completing additional consumer surveys throughout the year. The survey results provide findings representative of US internet households, 92% of all US households.
To request data or an interview, please contact Mindi Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com, 972.996.0212.
About Parks Associates
Parks Associates is a global research, consulting, and marketing firm with 40 years of experience delivering proprietary consumer data and industry insights for businesses. The firm produces market research reports, forecasts, surveys, and competitive business intelligence on connected consumer, small business, and commercial technologies and related business solutions. A woman-owned and woman-led company, Parks Associates is a trusted partner and advisor to executives, providing custom research, strategic consulting, and forward-looking analysis across smart home, small business, and commercial markets, including security, broadband, entertainment, energy, multifamily, smart buildings, connected health, and emerging AI-driven technologies.
Parks Associates supports industry growth through proprietary research, consulting, and executive networking and convenes thousands of leaders each year through its flagship conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.
Follow Parks Associates on LinkedIn, Facebook, and Instagram.
Follow Parks Associates on LinkedIn, Twitter, Facebook, and Instagram.
