Providing market intelligence for more than 35 years

In The News

The Smart Home in 2025: Outlook and Opportunities

This week, Jennifer Kent, Vice President of Research at Parks Associates, joined Fiber for Breakfast and shared insights into the latest trends and innovations shaping the smart home market. Parks Associates has been tracking and analyzing the home automation space for almost 40 years and is seeing some trends shift in how consumers are using this technology, what is happening in terms of competition, and how all of these connected devices impact Internet Service Providers (ISPs) and the broadband fiber services they offer or will offer to the home.

Showcasing a 10-year view, the average U.S. internet household has about 17 connected devices and according to Parks’ research about 45% of U.S. internet households now own at least one smart home device. 

Parks’ research shows that the usage of these devices has changed significantly over the last several years. In 2018 before the pandemic, about 60% of smart home device owners self-identified as innovators and were one of the first people to go out and buy new technology. 

Kent stated that there are clearly opportunities for ISPs beyond just being the legacy internet provider. Once they can get past just offering a “bundled service” there lies new value-added service types that could benefit from putting these services on fiber broadband networks like technical support monitoring, home security monitoring, cameras and sensors to offer more of a smart Wi-Fi experience. 

From the Fiber Broadband Association article, "The Smart Home in 2025: Outlook and Opportunities"

Previously In The News

People are boycotting Disney, Hulu, and ESPN after ABC yanked Jimmy Kimmel off the air. Will it work?

Elizabeth Parks, president and chief marketing officer of Park Associates, said Disney’s biggest risk in the short-term is potentially losing advertisers, but large-scale subscriber losses for Disney+...

SimpliSafe to Join Everon Owner GTCR’s Security Holdings

GTCR’s deal for SimpliSafe is unpacked with analysis from Kirk MacDowell and Elizabeth Parks covering strategy, competitive responses and the shift toward add-on services and market adjacencies. El...

The Weekly Briefing: Market reports and high-tech grocery stores

Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that...

Social video viewing reaches nearly five hours weekly on U.S. televisions

Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released...