Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital.
The firm reports that 33% of US internet households subscribe to a direct-to-consumer (D2C) sports-specific streaming service. Forty-three percent of consumers in US internet households classify themselves as “Sports Viewers,” and 40% of them watch sports only via streaming services.
“The sports media landscape is transforming, as sports programming transitions from traditional broadcast and cable networks to streaming,” said Michael Goodman, Senior Analyst, Parks Associates. “Sports fans now have more ways than ever to engage with their favorite teams or sports. Many niche sports and out-of-market matches, previously unavailable, are now easily accessible, which can expand the sports audience, and providers have new opportunities to engage viewers in interactive activities, such as multicasts, live chats, and in-game betting, provided the experience is easy and seamless.”
“As traditional pay-TV services continue to shed subscribers, the economics of sports broadcasting are changing. Streaming creates new revenue opportunities for both sports leagues and streaming services,” Goodman said.
From the Broadband TV News article, "Research: 33% of US internet homes subscribe to a D2C sports-specific streamer"
