Providing Market Intelligence for 40 Years

In The News

Research: 33% of US internet homes subscribe to a D2C sports-specific streamer

Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital.

The firm reports that 33% of US internet households subscribe to a direct-to-consumer (D2C) sports-specific streaming service. Forty-three percent of consumers in US internet households classify themselves as “Sports Viewers,” and 40% of them watch sports only via streaming services.

“The sports media landscape is transforming, as sports programming transitions from traditional broadcast and cable networks to streaming,” said Michael Goodman, Senior Analyst, Parks Associates. “Sports fans now have more ways than ever to engage with their favorite teams or sports. Many niche sports and out-of-market matches, previously unavailable, are now easily accessible, which can expand the sports audience, and providers have new opportunities to engage viewers in interactive activities, such as multicasts, live chats, and in-game betting, provided the experience is easy and seamless.”

“As traditional pay-TV services continue to shed subscribers, the economics of sports broadcasting are changing. Streaming creates new revenue opportunities for both sports leagues and streaming services,” Goodman said.

From the Broadband TV News article, "Research: 33% of US internet homes subscribe to a D2C sports-specific streamer"

Previously In The News

Forecast: US subscription TV revenue at $190.7bn in 2030

Parks Associates has announced the release of its Subscription Video Forecast: 2025–2030 report, offering an outlook on the future of the US TV and streaming video market. The report projects stea...

Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030

Total U.S. subscription TV and video revenue is projected to grow from $186.5 billion in 2025 to $190.7 billion in 2030, according to a new forecast released by Parks Associates on Dec. 16. The...

Alexa+ Hits the Web: Amazon’s AI Butler Goes Browser-Native

The web rollout caps hardware refreshes like Echo Show 21 and Fire TV Omni QLED, addressing Parks Associates data showing 70% of U.S. smart speaker owners limit use to timers. From the article, "Al...

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates. From th...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive