Providing Market Intelligence for 40 Years

In The News

Parks Says ESPN+ No. 1 Sports Streaming Service Among U.S. Internet Households

Disney’s standalone sports-streaming service is the No. 1 such platform among U.S. internet households, according to new data from Parks Associates. The platform (19%) topped NFL+ (10%), according to an online survey of 8,000 respondents.

The report found that 33% of U.S. internet households subscribe to a D2C (direct-to-consumer) sports service. Meanwhile, 43% of households personally watch live sports from any source. And 70% of sports viewers, ages 18-24, watch at least one live game or match per week, compared to more than 87% of those ages 55 and older.

“As more games move to streaming platforms, the traditional sports viewer, or ‘sports traditionalist,’ who watches only via broadcast or pay TV, is becoming a smaller segment of the overall audience,” Jennifer Kent, VP of research at Parks, said in a statement. “By Q3 2024, only 8% of consumers in internet households were ‘sports traditionalists,’ with an additional 13% using both traditional outlets and streaming services to watch sports.”

The NBA has the most satisfied subscribers among D2C streaming sports services, while two-thirds of streaming sports service subscribers maintained their subscription after the season ended. Of those who cancelled, more than half said they were very likely to re-subscribe, according to Parks.

From the article, "Parks Says ESPN+ No. 1 Sports Streaming Service Among U.S. Internet Households" by Erik Gruenwedel

Previously In The News

The New TV Interface Wars: AI, Discovery & Ecosystem Competition

According to Parks Associates research, Tizen (Samsung) is the leading smart TV OS, accounting for 36% of primary smart TVs in the home, giving Samsung significant control over content discovery, adve...

DOOR launches Scout device combining remote lock control and edge AI for multifamily building health monitoring

Research from Parks Associates has found that operators using connected access control and smart home technology realize a roughly 20 percent gain in operating efficiency and about $80,000 in annual s...

The Smart Money: AI Moves from Promise to Platform

At Parks Associates' CONNECTIONS Conference, the AI data was encouraging, but the gaps – trust, complexity, and monetization – remain unsolved. AI dominated all three days of Parks Associates' 30th...

Video Protection Requirements Are Evolving as Streaming Services Reach Mainstream Audiences

In the early streaming era, distributors often accepted lighter security requirements from emerging platforms hungry for content. That leverage has reversed. Major studios now mandate specific protect...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive