Providing Market Intelligence for 40 Years

In The News

Parks Says ESPN+ No. 1 Sports Streaming Service Among U.S. Internet Households

Disney’s standalone sports-streaming service is the No. 1 such platform among U.S. internet households, according to new data from Parks Associates. The platform (19%) topped NFL+ (10%), according to an online survey of 8,000 respondents.

The report found that 33% of U.S. internet households subscribe to a D2C (direct-to-consumer) sports service. Meanwhile, 43% of households personally watch live sports from any source. And 70% of sports viewers, ages 18-24, watch at least one live game or match per week, compared to more than 87% of those ages 55 and older.

“As more games move to streaming platforms, the traditional sports viewer, or ‘sports traditionalist,’ who watches only via broadcast or pay TV, is becoming a smaller segment of the overall audience,” Jennifer Kent, VP of research at Parks, said in a statement. “By Q3 2024, only 8% of consumers in internet households were ‘sports traditionalists,’ with an additional 13% using both traditional outlets and streaming services to watch sports.”

The NBA has the most satisfied subscribers among D2C streaming sports services, while two-thirds of streaming sports service subscribers maintained their subscription after the season ended. Of those who cancelled, more than half said they were very likely to re-subscribe, according to Parks.

From the article, "Parks Says ESPN+ No. 1 Sports Streaming Service Among U.S. Internet Households" by Erik Gruenwedel

Previously In The News

Amazon Puts Conversational AI Into Ring Doorbells

According to Parks Associates, 19% of U.S. internet households owned a video doorbell by 2023 — which represents a large installed base that’s in the market for software-driven updates. From the ar...

Are Your Smart-Lock Codes Safe? Survey Says Probably Not

According to a 2022 report by consumer tech research firm Parks Associates, about 12 million households had a smart door lock, and that figure has only increased since then.  From the article, "Are...

Comcast’s StreamSaver bundle ups price to $18 a month

Parks Associates published its “State of Streaming” report, which revealed service bundling to be the fastest growing enticement for consumers to switch telecom services. Also interesting: Base...

5 Things to Know: November 22

A new white paper from Parks Associates, developed in partnership with Schneider Electric, highlights consumer behavior around managing energy use with smart home devices — including smart lightin...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive