Providing Market Intelligence for 40 Years

In The News

Parks: Most streamers use ad-supported products

The majority of streamers in the United States are watching at least some of their shows, movies and other videos through advertising-based products, according to a new research paper released by Parks Associates this week.

The paper examined the popularity of ad-supported streaming services in American homes, and discussed how marketers can tap into the opportunities presented by interactive ad formats as more Americans use ad-supported video services.

Four out of five Americans are now streaming content with ads through a combination of free video platforms and premium, subscription-based services, the Parks Associates report revealed. Fifty-nine percent of Americans subscribe to an ad-based tier of a streaming video service like Netflix, Prime Video, Disney Plus or Peacock, while another 47 percent say they stream ad-based content from free platforms like Tubi, Pluto TV and The Roku Channel.

Nearly one out of four Americans have a streaming cable alternative like YouTube TV, Hulu with Live TV or Philo, Parks Associates found.

All told, Parks Associates projects more than 278 million Americans will use subscription-based, ad-supported video products by 2029, and around 250 million will use free streaming services supported by ads.

(Chart courtesy Parks Associates)

“Industry players can take productive steps today to advance the interactive TV experience for viewers and advertisers by connecting workflows, making effective use of available data, and optimizing user experience elements for interactivity,” Jennifer Kent, the Vice President of Research at Parks Associates, said in a statement. “Success involves building sustainable, scalable solutions for the long term rather than quick, band-aid solutions that address only immediate challenges.”

 

 

From the article, "Parks: Most streamers use ad-supported products" by Matthew Keys

Previously In The News

The Smart Money: Why ISP Complexity Is Creating Opportunity for Security Providers

One-third of U.S. internet households now receive gigabit or multigigabit service, and average reported download speed reached 725 Mbps in Q1 2026. Rural households averaged 651 Mbps, compared with 24...

Apple releases HomeView smart home hub with screen as showcase for Siri AI

“Apple always waits for an ecosystem to develop first until they are positive they can provide a stellar user experience,” said Jennifer Kent, principal analyst at Parks Associates, which conducts res...

Apple Expands Smart Home Strategy With New HomeView Hub

Apple's announcements represent a significant expansion of its smart home strategy, moving beyond individual devices toward a more integrated experience spanning entertainment, communications, securit...

One merger after another: How the Paramount-WBD deal will impact future Oscar campaigns

Michael Goodman, director of entertainment research at Parks Associates, pointed out that the two studios have historically brought starkly different recent trajectories to the table. While Paramount...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive