Providing market intelligence for more than 35 years

In The News

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home.

Many consumer electronics manufacturers are equipping their TVs with platforms that allow control of other smart home devices, such as thermostats, lights, and cameras, so the position of most-used device will be significant as these capabilities expand throughout U.S. households, according to Parks.

Dallas-based Parks is hosting its 19th annual “CONNECTIONS” summit on Jan. 7, 2025, at the next months Consumer Electronics Show in Las Vegas, highlighting the business of the internet-connected smart home.

“With the accelerating adoption of smart technologies, the industry is uncovering exciting new revenue streams and delivering greater value to consumers. This event is the ideal way to set the tone for the year ahead,” Mindi Sue Sternblitz-Rubenstein, VP, marketing at Parks, said in a statement.

From the article, "Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics" by Erik Gruenwedel

Previously In The News

Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only

Parks Associates, in partnership with InterDigital, dives deep into this shifting landscape in their new report, Streaming Live Sports: Where Opportunity Meets Complexity. Research from the study g...

White paper examines impact of smart energy management

A recent white paper from Parks Associates, created in partnership with SmartRent, examines how the use of smart energy and water systems can bring down these costs and attract residents. From the...

Sports streaming pain points revealed in report

A report from InterDigital and Parks Associates – Streaming Live Sports: Where Opportunity Meets Complexity – reveals a plethora of information about how US sports fans view content, and the pros and...

Demand response programs improving, but customers remain wary: report

Limited customer awareness remains a significant barrier to participation in residential demand response programs, Parks Associates and Resideo Grid Services said in a report released last month. ...