Providing Market Intelligence for 40 Years

In The News

OTT Plus Terrestrial TV Makes U.S. Cord-Cutting Easier And Sling TV Exploits The Phenomenon With Hybrid AirTV Device

In the U.S., 2017 will be characterized by the rise of online Pay TV services, according to the research company Parks Associates. “While traditional Pay TV provides superior viewing quality, OTT video commonly excels in discovery, portability and personalized user experiences. Consumers care less about the network used to deliver the content than they do about access to the content, ease of use, and convenience,” says Brett Sappington, Senior Director of Research at the company.

Parks Associates has released new research showing that in the U.S. the likelihood of non-subscribers adopting Pay TV has declined since 2012, with half as many cord nevers adopting Pay TV in 2016 (2%) as there were in 2015 (4%). “The size of the cord never segment is slowly increasing,” Parks says.

From the article "OTT Plus Terrestrial TV Makes U.S. Cord-Cutting Easier And Sling TV Exploits The Phenomenon With Hybrid AirTV Device" by John Moulding.

Previously In The News

Video Protection Requirements Are Evolving as Streaming Services Reach Mainstream Audiences

In the early streaming era, distributors often accepted lighter security requirements from emerging platforms hungry for content. That leverage has reversed. Major studios now mandate specific protect...

New Homes Save Homeowners Money, But Builders Face Rising Defect Claims

According to new research from Parks Associates, the connected home market is moving beyond gadget obsession and into something more practical. Consumers increasingly want smart systems that deliver e...

Best 4K Streaming Device: What Consumer Reports Really Scores

Streaming devices now reach roughly 68% of U.S. internet-connected homes, according to Parks Associates data cited by Consumer Reports. At that penetration, this is a mature market. Most buyers aren't...

The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk

According to Parks Associates, ISP-issued routers account for approximately 70% of home internet households in the U.S., with the remaining 30% represented by retail brands including NETGEAR, Eero...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive