In The News

Is Apple's TV upgrade too pricy for consumers?

August 30, 2015

Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-priced, basic models such as the Fire Stick, Roku and Amazon have been able to rapidly meet and surpass Apple's market share, said Barbara Kraus, director of research at Parks Associates.

While the lower-end sticks and more powerful cube models each take about half the market now, Kraus predicted that by 2019 sales of lower-cost stick streaming devices, like Google's Chromecast, would grow faster than the more-powerful cubes, like Apple TV and Roku 3. She predicts the low-cost alternative will be two-thirds of the OTT market in four years.

From the article "Is Apple's TV upgrade too pricy for consumers?" by Anita Balakrishnan.

1
2
3
4
5
6
7
8
9
10
...
783
784
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Is Apple's TV upgrade too pricy for consumers?

Previously In The News

Data Reshapes Home Control And Drives New Investment Frontiers

High-speed internet considered essential infrastructure to many

Smart Home Devices: Security Spurs Subscription Growth

Field Service Revenue Starts With Visual Proof

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us