Providing Market Intelligence for 40 Years

In The News

Indie cable ops prep to launch mobile via NCTC pact

It also fits a wider trend. Speaking on a separate panel here, Parks Associates President and Chief Marketing Officer Elizabeth Parks cited research that the use of home Internet/mobile bundles have grown about 8% in the past five years, covering some 20 million households, and that such bundles are boosting operator net promoter scores.

Click here for a larger version of this image.  (Source: Parks Associates. Used with permission)

From the article, "Indie cable ops prep to launch mobile via NCTC pact" by Jeff Baumgartner.

Previously In The News

The 2027 Emmys need a home — will it be on Netflix, Prime Video, or YouTube?

Michael Goodman, director of entertainment research at Parks Associates, says that if the rights head to the open market, there could be a significant increase in the rights fees or whoever winds...

Data Reshapes Home Control And Drives New Investment Frontiers

Research firm Parks Associates reports that 20% of smart thermostat households are enrolling in demand response program. From the article, "Data Reshapes Home Control And Drives New Investment Fron...

High-speed internet considered essential infrastructure to many

Parks Associates, a Plano, Texas, market research and consulting firm, estimates the number of connected devices in the average internet household is about 17 and says approximately 45% of households...

Smart Home Devices: Security Spurs Subscription Growth

Daniel Holcomb from Parks Associates puts it straight: security is the bedrock for subscription cash flow. But hold on, AI's here to push further. It's about solving real issues like fortifying ho...