Providing Market Intelligence for 40 Years

In The News

Hulu Adds (Mostly) Ad-Free Subscription Service

Hulu CEO Mike Hopkins chalked up the exceptions to rights held by studios on select series. “They have other commitments that they couldn’t free them up for a complete commercial-free offering,” he said, adding that the service will clearly delineate the exceptions to users before they stream those series.

Other series that will have pre-roll include four ABC series: “How to Get Away with Murder,” “Grey’s Anatomy,” “Once Upon a Time,” “Agents of SHIELD,” and an NBC series, “Grimm.”

Hulu is making the move in response to subscriber complaints voiced in various forms of consumer research about having to pay yet still watch ads. Earlier this month, a Parks Associates survey found that half of Hulu subscribers have canceled service over the past 12 months, compared to just 9% for Netflix over the same span.

The new subscription option brings Hulu in line with its commercial-free rivals Netflix, which remains several dollars cheaper than Hulu depending on which rate its own subscribers pay, and Amazon Prime, which charges $99 per year for access to its content library in addition to free two-day shipping.

From the article "Hulu Adds (Mostly) Ad-Free Subscription Service" by Andrew Wallenstein. 

Previously In The News

Generative AI: Growth Surge Meets Trust Issues

Generative AI's infiltrated 58% of US internet households as of February 2026, according to Parks Associates. Parks' survey revealed only 16% of these households forked out cash for a paid AI appli...

Will a Smart Toilet Turn the Home Into a Diagnostic Center?

One of the hot products showcased at the recent Consumer Electronic Show (CES) was the smart toilet. In its analyst report on CES highlights, research firm Parks Associates wrote, “Smart toilets are e...

ADT’s $105 Million Bet on Ambient AI: Why the Security Giant Is Buying Technology That Can Sense People Through Walls

According to a 2024 Parks Associates survey, 42% of U.S. broadband households expressed concern about privacy when considering indoor security cameras, while only 18% had similar concerns about non-vi...

T-Mobile Brings Back Free MLB.TV Access for Customers

Sports rights are a proven retention tool: live games drive habitual viewing and reduce the urge to churn. Analysts at Deloitte and Parks Associates have repeatedly pointed to sports as a core lever f...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive