Register

I agree with the Privacy Policy

In The News

Fitbit files for $100 million IPO

May 10, 2015

fitness tracker

Fierce Healthcare

Overall the fitness wearables market is expected to skyrocket over the next several years. A recent Parks Associates study predicts global revenue of connected fitness trackers will rise from last year's more than $2 billion to $5.4 billion by 2019.

However, Fitbit acknowledges that despite potential growth, there are substantial challenges ahead for the fitness device market, including increasing competition from players such as Apple, which just began selling its first-ever wearable.

From the article "Fitbit files for $100 million IPO" by Judy Mottl.

Previously In The News

People are boycotting Disney, Hulu, and ESPN after ABC yanked Jimmy Kimmel off the air. Will it work?

Elizabeth Parks, president and chief marketing officer of Park Associates, said Disney’s biggest risk in the short-term is potentially losing advertisers, but large-scale subscriber losses for Disney+...

SimpliSafe to Join Everon Owner GTCR’s Security Holdings

GTCR’s deal for SimpliSafe is unpacked with analysis from Kirk MacDowell and Elizabeth Parks covering strategy, competitive responses and the shift toward add-on services and market adjacencies. El...

The Weekly Briefing: Market reports and high-tech grocery stores

Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that...

Social video viewing reaches nearly five hours weekly on U.S. televisions

Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released...

1
2
3
4
5
6
7
8
9
10
...
746
747
›