Providing market intelligence for more than 35 years

In The News

CBS, Sling TV, Showtime Move Up Among Top 10 OTT Subscription Services

Netflix’s reign as the largest subscription-based over-the-top (OTT) streaming video on-demand (SVOD) service continues (no surprise there), but there was movement in Parks Associates’ ranking of the top 10 OTT subscription services during 3Q, according to a company update.

CBS All Access joined the ranks of the top 10 OTT SVOD subscription service providers on Parks’ market leader board in 3Q. Sling TV ascended to number 6 and Showtime moved up a notch to nine. A niche provider of anime videos, Crunchyroll ranked eighth, according to Parks’ OTT Video Market Tracker.

From the article "CBS, Sling TV, Showtime Move Up Among Top 10 OTT Subscription Services" by Andrew Burger.

Previously In The News

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...

Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, examines the dynamics driving the adoption of technology amenities in multifamily rentals. It explores...

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...

It’s Official: Streaming is King (and One Provider Rules Over All Others)

Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...