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AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

March 30, 2016

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. Gamers require a broadband connection to handle the latency-sensitive nature of real-time sessions.

"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month," said Brett Sappington, director of research for Parks Associates, in a research note.

From the article "AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost" by Sean Buckley.

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About Parks Associates

AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

Previously In The News

TV Becomes a Growth Channel for Commerce

OpenAI Eyes AI Agent Phone, Kuo Says

The Smart Money: The Evolution of Residential Access Control

Sports fans face increasingly steep fees and piecemeal access to watch their favorite teams. The government wants to step in

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