Providing Market Intelligence for 40 Years

In The News

Apple TV drops to fourth place behind Amazon's Fire TV

A new Apple TV may be in the offing -- and just in time.

Last year's US sales of the company's streaming-media box slipped behind those for Amazon's rival devices for the first time, according to estimates Thursday from researcher Parks Associates. That put it in fourth place, also behind streaming-TV box maker Roku and online search giant Google.

The popularity of streaming-media boxes has grown as more people watch Internet-delivered entertainment on their TVs. But amid the boon in demand, Apple's box has sat on the sidelines in the company's lineup, going more than three years without a new model. The company is expected to unveil a new version of Apple TV next month as it reveals its new models of the iPhone.

From the article "Apple TV drops to fourth place behind Amazon's Fire TV" by Joan E. Solsman.

Previously In The News

TV Becomes a Growth Channel for Commerce

“Streaming video and connected TV in particular absolutely tend to outperform linear TV,” said Michael Goodman, a senior contributing analyst with Parks Associates, a Dallas-based market research...

OpenAI Eyes AI Agent Phone, Kuo Says

“OpenAI is not a hardware company and must prove its phone performs well against the competition in terms of memory, camera quality, size, weight, screen responsiveness — all of that can be a chal...

The Smart Money: The Evolution of Residential Access Control

According to Parks Associates’ research, ownership of smart door locks reached approximately 11% of U.S. internet households in Q2 2025, and smart garage door openers have reached the same adoption le...

Sports fans face increasingly steep fees and piecemeal access to watch their favorite teams. The government wants to step in

Some 43 percent of U.S. households with Internet access watch sports, and 70 percent use a streaming platform, according to a 2025 by market research firm Parks Associates. From the article, "Sport...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive