Providing Market Intelligence for 40 Years

In The News

Amazon Brings Alexa+ to the Web as AI Competition Heats Up

Amazon has devices and services that span nearly every facet of a consumer’s life, from entertainment — Prime Video, Fire TV — to smart home — Ring, Echo — to retail — Amazon marketplace, Whole Foods — plus assets wrapped around the consumer tech ecosystem like advertising and AWS, explained Jennifer Kent, senior vice president and principal analyst at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.

“If Amazon wants Alexa+ to compete with ChatGPT, Gemini, and other LLMs, it needs to be broadly accessible to users, not just on Amazon-ecosystem devices,” she told TechNewsWorld.

“Google has an advantage being built directly into the web browser, and while that’s a tough competitive disadvantage to overcome, it’s imperative for Amazon to get Alexa+ onto the web as well,” she added.

From the article, "Amazon Brings Alexa+ to the Web as AI Competition Heats Up" by John P. Mello Jr.

Previously In The News

State of the Market: Security’s ‘Sixth Sense’ Drives Intrusion & Smart Home

Parks Associates forecasts steady growth for the U.S. smart home device market, which will reach $15 billion in sales revenue by 2029. According to a whitepaper released by Parks Associates and Viv...

Why Builders Should Recommend Matter-Enabled Smart Home Devices

A Parks Associates study revealed that 37% of U.S. internet households shopping for smart home products consider Matter certification to be important. From the article, "Why Builders Should Recomme...

Fox to acquire Roku for $22B

In April, Parks Associates’ Streaming Video Tracker report found that the Roku OS led with 28% of the market. It was followed by the Samsung Tizen OS at 23%. The leaders were followed by Apple tvOS, g...

Best Access Control Installers in Dallas–Fort Worth (2026 Guide)

According to a 2024 Parks Associates survey of 300 multifamily property owners and managers, 62% of properties planning to deploy, upgrade, or replace access control systems said they were doing so to...