Providing market intelligence for more than 35 years

In The News

80% Of US Hispanic Homes Subscribe To OTT

Parks Associates research shows bilingual Spanish-language broadband households in the US are more likely to have pay-TV and OTT video service subscriptions than the average US broadband household. 360 View Update: The research, which analyses a survey of US broadband households where Spanish is spoken daily, reveals that 89 per cent of these households have a pay-TV subscription and more than 75 per cent subscribe to at least one OTT video services. Among average US broadband households, 84 per cent subscribe to pay TV, and roughly two-thirds subscribe to an OTT service.

From the article "80% Of US Hispanic Homes Subscribe To OTT" by www.advanced-television.com

Previously In The News

The Smart Money: Professional Installation Gains Ground

Parks Associates projects that the U.S. smart home device market will generate $15 billion in annual sales revenue by 2029. While DIY remains the entry point for many households, Parks Associates’...

Multifamily resident access to gigabit or faster download speeds is rising

A recent Parks Associates and Cox Communities study found that more multifamily residents with home internet can get access to gigabit download speeds. In a new white paper, A Guide to Connecti...

Research: 45% of US internet homes watch FAST services

Parks Associates reports that 89 per cent of US internet households subscribe to at least one streaming service and 45 per cent watch free ad-based services. Additionally, the firm reports that...

More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security

According to Parks Associates research covered by SecurityInfoWatch, pro monitoring is also gaining traction as households seek hybrid solutions that balance automation with human verification, br...