Providing Market Intelligence for 40 Years

In The News

3 reasons why your cable bill keeps going up

Between 1995 and 2013, the average price of an expanded basic cable package has increased by 6.1% each year, according to the FCC.

Brett Sappington, the director of research at Parks Associates, a Dallas-based market research and consulting firm, told Tech Insider that the primary reason prices keep going up is that the prices companies like Comcast and DirecTV have to pay the networks for content keep going up.

“The cable networks and broadcasters ask for more money, and that really puts a crunch on the pay TV providers,” Sappington said. “At the same time, costs have increased for cable networks and broadcasters to create the content.”

From the article "3 reasons why your cable bill keeps going up" by TIM STENOVEC.

Previously In The News

TechSee Introduces Integrated Visual AI to Sophie Live, Drastically Improving Complex Service Interactions

"With more than half of DIY users reporting setup or connectivity issues, it is clear that complexity remains a major barrier to smart home adoption," said Elizabeth Parks, President at Parks Associat...

Home Entertainment Forecast 2026: Streaming Flexes Its Muscle, Transactional a Critical Revenue Bridge

In an added flourish to Netflix’s year, the service beat out Prime Video after three years at No. 2 on Parks Associates’ “Top 10 SVODs by Subscribers” chart. The pervasiveness of streaming is u...

Fiber For Breakfast Week 3: How Connected Homes are Powering Independence as America Ages

From fall detection and emergency alerts to remote monitoring and telehealth, connected tools are reshaping how older adults stay independent at home. That shift was at the center of this week’s F...

Survey: Is the streaming infrastructure ready for some football?

Sports streaming is more popular than ever. A November Parks Associates report found that more than a third of U.S. internet households (38%) subscribe to at least one sports-specific streaming servic...