Tubi has announced a partnership with TikTok to create a program that gives TikTok creators a pathway to develop and distribute long-form content on Tubi. The initiative is designed to help creators expand beyond short-form video by providing support for developing premium, longer-form programming for streaming distribution. Selected creators will receive development support and the opportunity to produce longer-form content that will be distributed on Tubi’s platform. The partnership connects TikTok’s creator base with Tubi’s streaming distribution and content development resources.
Market Impact
Parks Associates data shows the FAST market is concentrated among a small number of leading platforms, with Tubi (22%), Pluto TV (19%), and The Roku Channel (17%) accounting for the highest reach among FAST services. As one of the leading FAST platforms, Tubi has been one of the most active in incorporating creators into its content and monetization strategy. Because FAST revenue is tied to advertising rather than monthly fees, services like Tubi need large amounts of content at lower cost. Working with digital creators provides a way to develop original programming with smaller production budgets and built-in audiences, which helps reduce production risk and streamline marketing costs. For FAST platforms, creator-led programmin g can help fill content libraries, attract younger audiences, and expand original content without the cost structure of traditional television production.
The partnership with TikTok also reflects the growing role of the creator economy in television and streaming production. Digital platforms have become a training ground for creators who already know how to build audiences and keep viewers engaged, and streaming platforms are increasingly working directly with these creators on original programming. This is creating a programming pipeline that sits between social video and traditional television. Tubi’s creator partnership approach suggests that leading FAST platforms are beginning to treat digital creators as a long-term programming strategy rather than a short-term content experiment.
Read more insights on the latest streaming news and trends in Parks Associates' Streaming Video Tracker - North American Update: March 2026.
