Register

I agree with the Privacy Policy

The Huffington Post

Google Just Announced Its Master Plan To Own TV

June 24, 2014

Google's sixth attempt to take over your TV comes alongside a number of other announcements the company made Wednesday. It unveiled Android Auto, which extends the Android ecosystem to the car, and it shed more light on Android Wear, the platform for smart watches.

"Ultimately, by enabling others to launch their own products, they have a greater influence on the industry," Brett Sappington, director of research at Parks Associates, a market research and consulting firm, said of Android TV. "But it also allows others to foot the bill and bear the risk on hardware, rather than Google doing it alone."

From the article, "Google Just Announced Its Master Plan To Own TV" by Timothy Stenovec.

Previously In The News

Video's Popularity Rises and the Screens Converge: Fresh Steps to Fully Capitalize

For one, the internet is feeding TV consumption in an increasingly seamless way - 34 percent of U. S. homes already own a smart TV, 20 percent own a streaming device and a whopping 62 percent own a...

Fully Connected: Smart Phones, Tablets... and Connected TV Makes Three. Turns Out There is an App for That

As it stands, there are over 25 million households that already own a smart television, and 64% are actively connected to the internet. By 2015 (according to a recent study by Parks Associates) tha...

Connected Cars in the Mainstream

The day after Heavy Reading's analysis was published, Parks Associates released data underscoring support of vehicle owners for connected car features. The report, Connected Cars: Revenue Opportuni...

Apple's Maps App Signals Strategy Shift: It's All About Telling You What To Do

The new Maps app also relies heavily on Siri, who for all her airtime in Apple commercials, has yet to prove herself an indispensable assistant to many people. Though 87 percent of iPhone 4S owners...

1
2
3
›