Providing market intelligence for more than 35 years

The Huffington Post

Google Just Announced Its Master Plan To Own TV

Google's sixth attempt to take over your TV comes alongside a number of other announcements the company made Wednesday. It unveiled Android Auto, which extends the Android ecosystem to the car, and it shed more light on Android Wear, the platform for smart watches.

"Ultimately, by enabling others to launch their own products, they have a greater influence on the industry," Brett Sappington, director of research at Parks Associates, a market research and consulting firm, said of Android TV. "But it also allows others to foot the bill and bear the risk on hardware, rather than Google doing it alone."

From the article, "Google Just Announced Its Master Plan To Own TV" by Timothy Stenovec.

Previously In The News

Gadgets For Women Gone Wrong: Tech Companies Take Note

On Monday HSN announced the results of a survey by the international research firm Parks Associates that asked 2,000 adults about purchases they wanted to make before 2012. The results showed women...

How Do iPhone 4S Owners Use Siri?

The Wall Street Journal reports that, according to a survey recently released by market research and consulting company Parks Associates, U.S. iPhone 4S owners usually use Siri to make phone calls a...

Apple's Maps App Signals Strategy Shift: It's All About Telling You What To Do

The new Maps app also relies heavily on Siri, who for all her airtime in Apple commercials, has yet to prove herself an indispensable assistant to many people. Though 87 percent of iPhone 4S owners...

Fully Connected: Smart Phones, Tablets... and Connected TV Makes Three. Turns Out There is an App for That

As it stands, there are over 25 million households that already own a smart television, and 64% are actively connected to the internet. By 2015 (according to a recent study by Parks Associates) tha...