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Good-Bye, Apple TV? Study Says Market Share Falls 11 Points

August 04, 2014

Apple could outpace its competitors if the next generation Apple TV offers 4K streaming video and integrated pay TV services, notes analyst Eric Smith, the study's author.

If this news sounds familiar, StreamingMedia.com reported last month on a Parks Associates report that found Roku has a commanding lead over Apple.

From the article "Good-Bye, Apple TV? Study Says Market Share Falls 11 Points" by Troy Dreier.

Previously In The News

Bundles Are the Way to Savings, But Operators Can Be Sneaky

To get more information on bundling, I spoke to Brett Sappington, director of research for Parks Associates. Consumers like bundles, he assured me. Consumers like having one bill to pay, instead of...

Set-Top Use Increases, Roku Beating Apple TV

While Apple TV is usually held up as the leading set-top video streaming device, research from Parks Associates shows that Roku boxes are used far more. According to Parks, in U.S. households with...

Parks Associates: One Quarter of U.S. Homes Will Have STB By 2015

Set-top boxes aren't for early adopters, anymore. In its latest look at the streaming video industry, market research company Parks Associates said that 25 percent of U.S. homes with broadband conn...

7% of U.S. Homes Have Broadband and OTT Services, But No Pay TV

How many households subscribe to both broadband and an over-the-top (OTT) video service, but don't have a pay TV subscription? Thanks to a report from Parks Associates, we know the answer is 7 perc...

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