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Good-Bye, Apple TV? Study Says Market Share Falls 11 Points

August 04, 2014

Apple could outpace its competitors if the next generation Apple TV offers 4K streaming video and integrated pay TV services, notes analyst Eric Smith, the study's author.

If this news sounds familiar, StreamingMedia.com reported last month on a Parks Associates report that found Roku has a commanding lead over Apple.

From the article "Good-Bye, Apple TV? Study Says Market Share Falls 11 Points" by Troy Dreier.

Previously In The News

Roku Takes in $25M in Funding, Remains Tight-Lipped About It

This summer, a report by Parks Associates found that Roku devices were the category leader, and were much more popular than Apple TV, the second most-used set-top box. From the article "Roku Ta...

Parks Associates: One Quarter of U.S. Homes Will Have STB By 2015

Set-top boxes aren't for early adopters, anymore. In its latest look at the streaming video industry, market research company Parks Associates said that 25 percent of U.S. homes with broadband conn...

The Challenge of Mobile Video: Big Returns for Small Screens

Parks Associates has also noticed this trend. “Forty-four percent of U.S. tablet owners increased their time spent watching video on this device over the past year,” Brett Sappington, director of r...

CES Report: Roku Looks at the Future of Streamed Entertainment

"The future of television will be streamed in a variety of different ways," said Doug Craig, head of programming for Roku. Craig was speaking on the panel "Monetizing Smart Home Solutions and Conne...

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