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Good-Bye, Apple TV? Study Says Market Share Falls 11 Points

August 04, 2014

Apple could outpace its competitors if the next generation Apple TV offers 4K streaming video and integrated pay TV services, notes analyst Eric Smith, the study's author.

If this news sounds familiar, StreamingMedia.com reported last month on a Parks Associates report that found Roku has a commanding lead over Apple.

From the article "Good-Bye, Apple TV? Study Says Market Share Falls 11 Points" by Troy Dreier.

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To get more information on bundling, I spoke to Brett Sappington, director of research for Parks Associates. Consumers like bundles, he assured me. Consumers like having one bill to pay, instead of...

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