Register

I agree with the Privacy Policy

Rapid TV News

Three out of seven key segments dominate multiscreen video

June 27, 2014

Despite the diffuse nature of multiscreen devices, just three types of consumers — travellers, avid viewers and multiscreeners — watch the most mobile video content according to research from Parks Associates.

In its 360 View: Entertainment Services in US Broadband Households survey of 10,000 US broadband households in the first quarter of 2014, these three segments average nine hours of viewing per week on a smartphone or tablet compared with less than 15 minutes per week for the remaining four segments. The average among all US broadband households is 2.9 hours per week, and the travellers, avid viewers and multiscreeners groups represent less than one-third of all homes.

These three segments also have high percentages of younger consumers, with roughly half from each segment aged 18-34, but there are notable differences among them, especially in pay-TV subscriptions.

From the article "Three out of seven key segments dominate multiscreen video."

Previously In The News

Rocketing residential router and gateway market to reach 120 million units by 2017

New research from Parks Associates has revealed that broadband providers worldwide will deploy 39 million high-end, feature-rich residential gateways in 2012, with over 20 million in Western Europe...

Entone readies Magi hybrid TV DVR for Cable

Entone is announcing its Magi Hybrid CATV Media Gateway at the SCTE Cable-Tec Expo, targeted at cable operators looking to deliver an integrated hybrid TV service that combines live TV, DVR and ove...

Two-thirds of connected TV owners connecting

Over the last couple of years one of the strangest trends has been for connected TV owners not to plug in their devices, but this is no longer the case according to Parks Associates. The TV ana...

Netflix threatens cable, satellite with cost and flexibility

Despite a lower quality of user experience than broadcast options, Netflix rates higher in customer satisfaction than traditional television because of the flexibility it offers, and because the pr...

‹
1
2
...
10
11
12
13
14
15
16
...
19
20
›