Register

I agree with the Privacy Policy

Rapid TV News

More than half of US broadband households take OTT

October 21, 2014

A full 64% of US broadband households have an Internet-connected device, and 55% have an over-the-top (OTT) service subscription, according to research from Parks Associates.

The analyst said that OTT especially is an area poised for strong growth, especially following HBO's announcement that it will launch a stand-alone HBO Go service.

"The HBO OTT service announcement should not really be a surprise given the overall trends in the video service space," said Brett Sappington, director of research at Parks Associates. "HBO has been aggressive in the online space for some time, first testing a direct-to-consumer approach in Europe through HBO Nordic, its OTT video service offering. Competition in this space is set to increase massively as pay-TV providers, broadcasters, cable networks and other content producers introduce new OTT services."

From the article "More than half of US broadband households take OTT" by Rebecca Hawkes.

Previously In The News

Rocketing residential router and gateway market to reach 120 million units by 2017

New research from Parks Associates has revealed that broadband providers worldwide will deploy 39 million high-end, feature-rich residential gateways in 2012, with over 20 million in Western Europe...

Entone readies Magi hybrid TV DVR for Cable

Entone is announcing its Magi Hybrid CATV Media Gateway at the SCTE Cable-Tec Expo, targeted at cable operators looking to deliver an integrated hybrid TV service that combines live TV, DVR and ove...

Two-thirds of connected TV owners connecting

Over the last couple of years one of the strangest trends has been for connected TV owners not to plug in their devices, but this is no longer the case according to Parks Associates. The TV ana...

Netflix threatens cable, satellite with cost and flexibility

Despite a lower quality of user experience than broadcast options, Netflix rates higher in customer satisfaction than traditional television because of the flexibility it offers, and because the pr...

‹
1
2
...
10
11
12
13
14
15
16
...
19
20
›