Conference features consumer survey data, panels on consumer purchase behavior, and keynote speakers from Alarm.com, Iris® Powered by Generali, EPB, Verizon, GVTC, Imperial Capital, RapidSOS, Resideo, and Vivint

Parks Associates will feature key findings from its research Smart Home: Integration, Automation, and Control at the 28th annual CONNECTIONS™: The Premier Connected Home Conference, May 7-9 at the Hilton Dallas/Plano Granite Park Hotel in Plano, TX. The executive conference addresses the consumer and small to medium buyer journey for technology solutions. 

The firm’s research shows spur-of-the-moment and experiential shopping are the top triggers for smart home device purchases. Executives from B2B and B2B2C technology and service companies, including Wyze, Amazon Web Services (AWS), Vivint, ADT, Cognitive Networks, Silicon Labs, SkyBell, and more, will gather to share the latest insights on what’s driving the next generation of tech in homes and SMBs, including AI innovations, partnerships, integration, and technology and business standards.

“In the smart home sector, information is key—word-of-mouth referrals and strategic marketing about product benefits are key drivers to induce purchases,” said Jennifer Kent, VP, Research, Parks Associates and key presenter at the conference. “Advertising and product visibility, either online or on retail shelves, can turn interest into a sale. Consumers have gaps in their daily activities where technology can help provide convenience, context, and valuable information. Communicating the value proposition has to be the top priority to sell to the Early Majority buyer.”

Purchase rates and intentions for smart home solutions continue to grow. Smart video doorbells are the most popular device, with 32% of US internet households planning to buy one in the next six months, followed by smart cameras, smart smoke/CO detectors, and smart lights. Parks Associates research finds shows 33% of households find smart home devices both affordable and valuable. 

CONNECTIONS™ keynote presenters will address present and future growth areas and opportunities for integration and collaboration across traditionally siloed ecosystem:

• Steve Chazin, VP of Products, Alarm.com
• Jeff Elbaum, VP of Global Sales, Iris® Powered by Generali
• Katie Espeseth, VP - New Products, EPB
• Anil Guntupalli, VP of Technology & Product Development, Verizon
• Roger Lewis, VP, GVTC
• John Mack, EVP and MD, Co-Head Investment Banking, Imperial Capital
• Michael Martin, CEO, RapidSOS
• Linsey Miller, SVP Business Development & Services, Resideo
• Jim Nye, Chief Product Officer, Vivint

CONNECTIONS™ sponsors include Cox Communities; Nice; Cardinal Peak, an FPT Software Company; Ivani; Kaadas Smart Locks; Kwikset; Rapid Response Monitoring; SkyBell; Ubiety Technologies; Alarm.com; Shelly; SmartThings; Becklar; Schlage; Calix; Johnson Controls; bluesalve partners; Midea America; Cognitive Systems; RSPNDR; Savant; Trident IoT; Xailient; Affiliated Monitoring; Moen; Origin; VectorSolv; and the Z-Wave Alliance.

For more information, contact Mindi Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com or 972-490-1113.

About CONNECTIONS™

Parks Associates' 28th annual CONNECTIONS™: The Premier Connected Home Conference is hosted May 7-9, 2024, in Plano, Texas, and brings industry leaders together to provide insights and business forecasting about the adoption of technology including broadband, smart home, security, connected health, energy, and home automation.

CONNECTIONS™ provides ongoing insights throughout the year with virtual and in-person conference sessions. Parks Associates' analyst team leads the conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

CONNECTIONS™ is a pivotal platform for partnerships and exploring the future of technology adoption and its impact on consumers and businesses. www.connectionsus.com

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

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