CONNECTIONS™ welcomes Keith O’Neill, CEO, L4 Media. Keith is a speaker on the session Connected TVs: Beyond OTT. Enjoy as you read about L4 Media’s latest news.

What do you feel is the biggest challenge/obstacle for your company right now?
The biggest challenge for L4 Media right now is coordinating with the huge array of ecosystem players necessary to bring connected TV products and services to market. All of the activity in the area of interactive media today involves deep integration with a multitude of players, from content companies and technology specialists to advertisers and social media platforms. Long gone are the days where you simply sign a contract with a company and work directly with them to deploy an application. In today's complex ecosystem, companies who don't have experienced project managers constantly monitoring the cross-functional teams and managing multiple vendors will face significant challenges deploying projects on time. At L4 Media, we are constantly evaluating new ways to streamline the coordination process to make interactive media deployments simpler and more efficient for both ourselves and our customers.

What new advances/changes has your company made in the last 12 months?
The most interesting advances we have seen in the connected TV space in the last 12 months is the emerging symbiotic relationship between the TV and mobile devices. It's become apparent to us that broadcasters are searching for the best tools to add context and interaction to the television viewing experience and the mobile phone is stepping up to serve that complementary role. Our recent work on the MTV Movie Awards was a great example. MTV encouraged people to use their mobile phones with the MTV Movie Awards application on it while watching the show to get behind-the-scenes extras including video clips, photo galleries and red carpet interviews and reports from the show. We are seeing most of the brands we work with launch joint mobile and TV strategies that enhance the interactive media experience and turn passive TV viewers into active participants.

Do you have any new products/services? If so, please elaborate on their features.
L4 Media is in the process of unveiling Chatterbox, L4 Media's social television platform. http://www.l4media.com/chatterbox.html
Companies that incorporate the Chatterbox platform into their TV offering give consumers the ability to communicate with each other to build public and private communities around the television shows they watch. Whether they want to chat with a friend about their favorite show, send a Tweet about it, visit the show's website , rate and recommend the show, or post a comment about it on a discussion board, Chatterbox makes it all possible. Chatterbox unites together all three screens: mobile, computer, and television to deliver the interaction necessary to make watching television a social experience once again.

What is your company's greatest asset/strength?
L4 Media's greatest strength is our ability to bridge the gap between mobile and media. We have two divisions, L4 Media and L4 Mobile, that each provide our customers with the experience they need to launch interactive media solutions that are designed for cross-platform deployments. We have found that most of our customers want to take the great application experiences they built for mobile and translate them to other platforms, like TV. Having amazing teams of both mobile and media experts who can guide our customers on the best approaches to drive revenue and brand awareness across platforms is something that we know our clients value as a unique L4 Media asset.

What is your company's mission?
L4 Media's mission is to change the way people interact with media and content. We create innovative and high quality mobile applications, social television experiences, and television widget platforms that turn passive TV viewers into active participants. Aligning with this mission, we have designed all of L4 Media's products and services to encourage:
*Personalization: Next generation TV services built using the L4 Media platforms enable consumers to select and customize their TV viewing options based on their individual preferences, creating a completely personalized experience.

*Social Connection and Interaction: L4 Media is committed to helping our customers build a community around their brand. Our products create interactive communities within the television and extend the power of today's most popular social networks beyond the computer and phone into the TV.

*Revenue Generation: All of the widgets, applications, and services that are created using L4 Media platforms provide our customers with new opportunities for new revenue growth and advertising dollars.

How does your company promote their product(s)/service(s)?
L4 Media has focused much of our initial product marketing around digital areas, including investments in our website, Twitter, Facebook, and LinkedIn social media platforms. However, a lot of our promotion has grown organically by working with large brand-name customers and servicing them with great care so they become advocates for our brand. Happy customers do press releases, recommend you to other companies, and serve as strong references so when it comes to marketing our #1 focus area is building a strong, reference base of satisfied customers.