CONNECTIONS™ welcomes Michael Lantz, CEO, Accedo Broadband. Michael is a speaker on the session Interactive Features for Connected Consumer Electronics. Enjoy as you read more about Michael’s insights into Accedo Braodband.
What do you feel is the biggest challenge/obstacle for your company right now?
Recruiting of talented software engineers to keep up with growth.
What new advances/changes has your company made in the last 12 months?
We've released a range of application components and development frameworks for Connected TV platforms. This enables us to launch apps and solutions with short time to market and high quality.
Do you feel your company is the strongest player in the market? If so, why?
Of course, there are many good companies in the market. I feel that Accedo is one of the strongest application providers in the market since we have done commercial applications for almost all the Connected TV and IPTV solutions in all the possible application categories. Our global presence with 5 offices around the world makes us the provider of choice for multimarket deployments.
Do you have any new products/services? If so, please elaborate on their features.
The latest release of our app store solution, 4.0, contains the full application lifecycle management and developer program features. So far, the market for TV apps has been very immature, but we think that the market really takes off most platforms and operators will need a proper application lifecycle management solution. It's easy if you only have VOD and TV channels, but if you add 200 apps from 100 providers, it's starting to be challenging. Our solution solves that problem.
What is your company's greatest asset/strength?
It is our understanding of the fragmented platforms of TV. We have worked with all major platforms and can help our customer navigate through this decision process by deciding which platforms they should launch on and with which functionality to best reach their business objectives.
What is your company's mission?
To be the best global TV application and app store provider.
How does your company promote their product(s)/service(s)?
Via trade shows, partners and direct sales.
How does your company use social media to build your brand and attract consumers?
We don't address consumers. We are focused on B2B at the moment.
