New Parks Associates research highlights solutions to meet the growing demand for electricity and low NPS for electricity providers
Parks Associates today announced key insights from its landmark research, Smarter Energy at Home: Intelligence, Coordination, Services, underscoring a growing consumer trend toward practical, cost-effective energy-saving measures. The research firm will highlight this research and other trends, including consumer satisfaction with utility and energy providers, at its 16th annual Smart Energy Summit: Engaging the Consumer, co-located at DISTRIBUTECH on March 25-26 in Dallas, TX.
The two-day conference is sponsored by Schneider Electric, SkyBell, LG NOVA, Universal Electronics, Savant, Connectivity Standards Alliance (CSA), NRG, and the Smart Energy Consumer Collaborative. The event highlights the increasing importance of consumer-driven energy management and smart technologies in creating a more efficient, responsive grid, especially as data centers create a greater demand for electricity.
LG NOVA is hosting the Special Session “A New Wave of Power Orchestration Around Data Centers: Unlocking Compute Potential to Transform Energy to Economic Value” on March 26 at 11:00 AM CT, focused on the greater power management required to bring data centers online. The session features the following industry leaders:
- Daren Mancini, Chief Commercial Officer, MARA
- Wannie Park, CEO of New Energy Orchestration Venture, LG Electronics | LG NOVA
“Electricity providers must reposition themselves as energy partners by focusing on proactive customer engagement, smart energy solutions, and value-added services,” said Elizabeth Parks, President and CMO, Parks Associates. “The low NPS of -25 reflects their role as a utility, but by evolving from commodity providers to trusted energy advisors, utilities can redefine their relationship with consumers and drive stronger brand loyalty.”
Smart Energy Summit keynote speakers:
- Will Dillon, Savant
- Jeff Gleeson, Chief Product Officer, Renew Home
- Robin Lanier, Managing Director, New Ventures, Southern Company
- Jim Nye, Chief Product Officer, NRG Consumer
Registration is through the DISTRIBUTECH website. To request data or an interview, contact mindi.sue@parksassociates.com, 972-490-1113.
About Smart Energy Summit
The 17th annual Smart Energy Summit: Engaging the Consumer addresses the rising demand for energy, accelerated by the growth of data centers and AI, and its impact on energy management, renewable adoption, and grid modernization. Organized by Parks Associates and co-located with DISTRIBUTECH, Smart Energy Summit brings together leaders from energy, smart home, and technology industries to explore strategies and partnerships critical to the energy transition.
Smart Energy Summit takes place February 3-4, 2026, at the San Diego Convention Center. It will focus on integrating smart energy solutions, leveraging AI and IoT for home energy management, and tackling challenges in demand response and grid orchestration. Supported by Parks Associates’ consumer and industry research, the event provides key insights into market trends and the path forward for utilities, technology providers, and consumer brands.
Follow #SmartEnergy26 on Parks Associates’ LinkedIn. For information on speaking, sponsoring, or attending Smart Energy Summit, visit www.smartenergysmt.com.
