Raskind’s expertise in devices, IoT, and emerging tech strengthens the firm’s consulting practice as Parks Associates approaches its 40th year in business

International research and consulting firm Parks Associates today announced the addition of Cliff Raskind as Consulting Director & Contributing Analyst, strengthening the firm’s growing consulting practice as it enters its 40th year in business in 2026.

Raskind brings more than 15 years of experience as a noted analyst at Strategy Analytics, where he covered the wireless sector, smart devices, and IoT. He has also held corporate leadership roles, including global leadership of device competitive intelligence for a top-tier OEM. His consulting and research expertise spans TAM sizing, strategic foresight for emerging technologies, go-to-market strategy, and competitive benchmarking and threat assessment.

As Consulting Director, Raskind will play a central role in Parks Associates’ expanding consulting business. His subject-matter expertise in smartphones, tablets, wearables, and IoT aligns with Parks Associates’ established strengths in connected devices, digital services, the connected home, and small business.

“Cliff’s expertise in mobile and connected devices adds an important layer to our team,” said Jennifer Kent, VP of Research, Parks Associates. “His background in strategic consulting strengthens our ability to deliver deeper insights and practical guidance to clients navigating technology disruption and emerging opportunities.”

Raskind’s addition underscores Parks Associates’ commitment to delivering forward-looking market intelligence and consulting support for leaders in devices, silicon, software, and services. Recent projects highlight the firm’s expertise, including:

• Evaluating opportunities in connected water management with product and go-to-market guidance
• Providing forecasts and positioning analysis to support an early-stage company’s fundraising
• Advising a rental housing operator on smart amenity bundles, pricing, and customer segments

“Parks Associates’ decades of reliable data and analysis provide a unique lens into how markets truly unfold,” Raskind said. “I am excited to join at a time when the consulting practice is expanding, building on this strong research foundation to help clients gain clarity, anticipate change, and move forward with confidence in their strategies.”

“Cliff expands the depth of expertise we can offer our clients,” said Elizabeth Parks, President and CMO, Parks Associates. “We are excited to leverage his ability to analyze markets, forecast emerging trends, and deliver clear guidance to directly enhance the value we already provide to companies navigating the complex shifts in the connected technology markets.”

For nearly four decades, Parks Associates has been the go-to source for industry leaders navigating connected technologies. With Raskind’s appointment, the firm is reinforcing its consulting capabilities to meet the needs of companies seeking reliable data and insights built on historical proprietary data.

To schedule an interview with an analyst or to request specific data, contact Mindi Sue Sternblitz-Rubenstein, 972-490-1113.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

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