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Parks Associates announces latest consumer study, Wearables: Advances in Health & Safety, showing 48% of US internet households own a wearable

Connected Health Summit virtual sessions address role of connected devices in enhancing health lifestyles

New consumer research from Parks Associates’ upcoming consumer study Wearables: Advances in Health & Safety finds 48% of US internet households own a wearable, such as a smart watch or fitness tracker. The research and consulting firm will host the Connected Health Summit virtual session “Health Tech Revolution: Connected Devices and Strategies” on Thursday, June 13, at 11:00 AM CT, to address the role of connected devices in monitoring, personalized services, patient engagement, and integration with virtual care.

“The smart watch category is increasingly dominated by the Apple Watch, with Apple now representing two-thirds of the market” said Kristen Hanich, Director, Research, Parks Associates. “Smart watch owners are high adopters of other connected health products and services and also keenly interested in digital therapeutic solutions.”

The Connected Health Summit session highlights current market trends from Parks Associates research, followed by a keynote featuring Brock Winzeler, President, Becklar Personal Health & Safety, and the interactive panel session “Health Tech Revolution: Connected Devices and Strategies,” where industry leaders will highlight new business models and the focus on preventive and primary care: 

  • Natalie Davis, Co-Founder and Chief Medical Officer, PreventScripts
  • Natalie Schibell, VP of Marketing Strategy, Intelligence, and Insights, Zyter|TruCare
  • Thomas Serval, CEO & Co Founder, Baracoda Daily Healthtech
  • Davide Vigano, CEO and Co-Founder, Sensoria Health

The eleventh annual Connected Health Summit, sponsored by, Becklar, Calix, and FPT Software, focuses on health tech and innovations to enhance health lifestyles. Parks Associates will also host the virtual Connected Health Summit session “Health and Home: Modern Lifestyles” on August 15 at 11:00 AM CT. Use the promo code CHSVIRTUALVIP when registering to get a complimentary pass to these virtual sessions.

To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at or 972-490-1113.

About Connected Health Summit: Consumer Engagement and Innovation

Connected Health Summit: Consumer Engagement and Innovation is a virtual executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home.

Connected Health Summit provides insights on new business models, IoT technologies, consumer behaviors, and deployments relevant to consumer healthcare solutions. The conference addresses opportunities for new solutions, including smart home platforms, on-demand services, voice assistants, and wearables, to empower consumers, caregivers, and providers and to meet the growing demand for services in independent living, chronic care management, remote access to care, and wellness and fitness.