Seventh annual Future of Video Conference in Marina del Rey addresses next-gen connected video platforms and impact on video viewing

Parks Associates’ latest consumer research, Battle of the Platforms: Assessing Connected TV Ecosystems, surveyed 8,000 US internet households and finds that 68% of internet households now own a smart TV and 46% own a streaming media player, an increase from 2020 when 54% and 42% owned these devices, respectively. The research firm hosts Future of Video November 19-21 at the Marriot Marina del Rey and will address the various connected TV (CTV) platforms on the market today and the impact on consumer habits for viewing video.

“TVs are still the central viewing device for US households,” said Sarah Lee, Research Analyst, Parks Associates. “Samsung Tizen leads as the most commonly used smart TV operating system (OS) by a substantial margin. While smart TVs remain the preferred streaming video platform for the TV, streaming media players continue to be a practical, convenient, and cost-effective solution for a consistent experience, and brands can use them as springboards to promote their own content channels and smart TV models.”

Parks Associates research shows that US households now consume 35.6 hours of video per week on average across all viewing devices – TV, computer, mobile phone, and tablet – with over half of those viewing hours (20.4 hours) on a TV set. US internet households in Q1 2024 report consuming an average of 8.1 hours of video on a smartphone per week and 3.1 hours of video on a tablet, excluding social video sources.

Future of Video, sponsored by JWP Connatix, Adeia, FPT Software, SymphonyAI, Bango, Wurl, and OTT.X, hosts hundreds of leaders in entertainment to discuss ad-based and subscription streaming, bundled services, and the changes around advertising and video services.

Two Future of Video sessions, “The Future of TV: OTA, vMVPDs, and Next-Gen TV” and “Interactive Video: Next Gen of Revenue Streams,” focus on new strategies to capture the modern streaming video viewer, with insights from the following leading executives: 

  • Josh Arensberg, CTO, Media & Entertainment, Verizon Business Group
  • Jonas Blank, SVP-Business and Legal Affairs, NBCUniversal
  • Liz Bronstein, Executive Producer, Play Anywhere
  • Jeff DiTullio, CTO, Atmosphere TV
  • Bob Ivins, Head of Data Strategy, Telly
  • JY Kim, Director, Roku
  • Molly O'Connor, Vice President, Strategy & Business Planning - Streaming & Networks, Warner Bros. Discovery
  • Jason Patton, SVP Sales & Marketing, Verance
  • Ravi Viswanathan, Strategic Partnerships, Google Ad Manager, Google

Future of Video registration is open to the media and industry players. To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com or 972-490-1113. Battle of the Platforms: Assessing Connected TV Ecosystems is available for purchase through the website.

About Future of Video: Business of Streaming

Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market.

Parks Associates will host the eighth annual Future of Video at the Marina del Ray Marriott in California, Tuesday-Thursday, November 18-20. www.futureofvideo.us

About Parks Associates

Parks Associates is a global research, consulting, and marketing firm with 40 years of experience delivering proprietary consumer data and industry insights for businesses. The firm produces market research reports, forecasts, surveys, and competitive business intelligence on connected consumer, small business, and commercial technologies and related business solutions. Parks Associates provides custom research, strategic consulting, and forward-looking analysis across connected home, small business, and commercial markets, including security, smart home, broadband, entertainment, energy, multifamily, smart buildings, connected health, and emerging AI-driven technologies.

Parks Associates supports industry growth through proprietary research, consulting, and executive networking and convenes thousands of leaders each year through its flagship conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.

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