Low ARPUs, growing competitive threats, and rival multiscreen services are driving many pay-TV providers in Europe and Asia to explore new business strategies in video services, according to international research firm Parks Associates. TV Everywhere: Growth, Solutions, and Strategies - Europe and Asia/Pacific, a new report from Parks Associates, indicates multiscreen services now reach 66% of pay-TV subscribers in Western Europe, 21% in Eastern Europe, and 9% in Asia, compared to 90% in North America.

Now that Netflix has entered Europe and large players have acquired OTT services such as Lovefilm and Acetrax, the video services market will be increasingly competitive, forcing pay-TV providers to test new services and business models. Operators in Europe and Asia have dramatically increased their multiscreen offerings, and some are expanding into pure-play OTT services, with offerings available outside their network footprint.

Parks Associates' report examines the development of TV Everywhere/multiscreen services in Western Europe, Eastern Europe, and the Asia/Pacific region. The research firm will discuss multiscreen services and other connected-home topics at CONNECTIONS™ Summit at CES, January 8 in Las Vegas.