TV Everywhere: Growth, Solutions, and Strategies (Second Edition) - Europe and Asia-Pacific

This report examines the development of TV Everywhere / multiscreen services in Western Europe, Eastern Europe, and the Asia/Pacific region. With details on over 60 different multiscreen service offerings, the report describes the growth in service availability, issues related to awareness and business models, an analysis of current operator strategies, positions of alternatives and competitors, and trends in multiscreen technologies. The report also forecasts the growth of multiscreen services and the future of TV Everywhere.

“Multiscreen services have seen amazing growth over the past year in Europe and Asia,” said Brett Sappington, director, research, Parks Associates. “Motivated by consumer consumption trends and competitive forces, pay-TV providers are positioning themselves to be players in video services on any screen. Tomorrow’s winners in TV Everywhere will be the companies that discover the right mix of business model, content availability, and quality experience.”

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The Bottom Line


1.0   Report Summary

1.1 Purpose and Scope of Report

1.2 Data Sources

2.0   TV Everywhere Growth

2.1 History

2.2 Growth

2.2.1    Western Europe

2.2.2    Eastern Europe

2.2.3    Asia/Pacific

2.3 Consumers and Multiscreen Services

3.0   Solutions

3.1 Ecosystem

3.2 Solutions and Enablers

3.2.1    CDNs and OTT Platforms

3.2.2    Middleware Solutions and System Integrators

3.2.3    CE-based Solutions

3.3 Digital Rights Management and Conditional Access

3.4 Adaptive Streaming

3.5 Trends

4.0   Strategies

4.1 Business Models

4.2 Content Licensing

4.3 Threats

4.3.1    OTT Services

4.3.2    Mobile TV

4.4 Virtual MSOs

5.0   Forecasts

5.1 Methodology and Assumptions

5.2 Forecast

6.0   Implications

6.1 Service Providers

6.2 Solution Providers

7.0   Glossary and Index

7.1 Glossary

7.2 Index

Availability of Multiscreen / TV Everywhere Services
Worldwide TV Everywhere Initiatives - By Region and Category
Worldwide TV Everywhere Initiatives – By Client Device and Content Type
Multiscreen Initiatives - Western Europe
Multiscreen Initiatives - Eastern Europe
Multiscreen Initiatives – Asia/Pacific
Awareness of TV Everywhere Services – Western Europe
Awareness of TV Everywhere Services - Western Europe
TV Everywhere Usage - Western Europe
Video Access on Tablets - Western Europe
TV Everywhere Ecosystem
OTT Platforms
Middleware Solutions and System Integrators
CE-based Solutions
Conditional Access and DRM Solutions
TV Everywhere Business Models
Factors in TV Everywhere Content Negotiations
Premium Online Video Providers - Europe
Notable Mobile TV Offerings in Europe and APAC
Forecast Methodology
Forecast: Pay-TV Subscribers with Access to TV Everywhere / Multiscreen Services
Forecast: Pay-TV Operators Offering TV Everywhere / Multiscreen Services

Publish Date: 4Q 2012

Pages: 69

Authored By:
Brett Sappington - Senior Research Director and Principal Analyst
Patrice Samuels - Sr. Manager, Market Research

© October 2012 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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