Parks Associates today announced adRise, NAGRA, Rovi, Samsung, and YuMe will discuss revenue strategies and consumer app usage in the session “Monetization of Connected Devices: Apps and Advertising” at CONNECTIONS™, co-located with CTIA, May 20-23 in Las Vegas.
The research firm reports that ad-supported apps will account for 88% of all apps downloaded in the U.S. by 2016, accounting for 26% of all app revenues.
CONNECTIONS™: The Premier Connected Home Conference, hosted by Parks Associates, focuses on innovative strategies to monetize solutions for the connected consumer. The conference features research sessions on OTT video, apps, mobile and connected CE, and the connected home.
U.S. revenues for the smartphone and tablet in-app advertising market will reach nearly $2 billion this year. Younger consumers, including Millennials, are more inclined to engage in second-screen search, discovery, and social activities, and their recall and response rates for in-app ads are higher than other consumer segments.
