Parks Associates provides in-depth insight and analysis of home and consumer technologies, combining over 25 years of market research with frequent consumer research. Our services were created to enable companies to leverage our extensive research base and world-class expertise in order to receive tailored strategic intelligence.

While many research firms provide excellent cross-sections of market data, Parks Associates' expertise is for companies desiring in-depth focus on digital living and consumer technologies.

  • Parks Associates' signature service, Communications, Entertainment & Controls, addresses the products, services, trends, channels, and technologies related to consumer communications, entertainment, and controls.
  • The App EcoSystem service researches apps across mobile and digital home CE platforms and analyzes the impact of cross-platform app development and distribution over a variety of business areas.
  • Consumer Decision Process Service covers the experience and decision process that consumers go through in buying consumer electronics - from initial inspiration through final transaction.
  • Parks Associates conducts multiple surveys each year to determine consumer adoption and behavioral patterns related to all categories of digital living products and services. The Digital Living Forecast Workbook provides regional product & service forecasts for Asia/Pacific; Europe; North America; and the Rest of the World.
  • Digital Health Service explores the growth and emergence of digital home health care technologies, products, and services that enable a new generation of home health care. Topics include: telehealth, telecare, wellness & fitness, and e-health solutions.
  • The home energy management market is poised for growth. Home Energy Management: Understanding the Consumer & New Market Opportunities examines the products, services, regulations, technologies, and trends that will bring the smart grid and energy management to the consumer household.
  • The SMB market has extensive revenue opportunities for service providers and resellers who understand its unique challenges and entry barriers. Maximizing SMB Support Channels provides critical information for those serving or planning to enter the SMB service market.
  • Parks Associates regularly provides global custom research and consulting services to leading technology enterprises and emerging entities. Parks Associates Custom Research & Consulting options include: focus groups, primary research studies, market share data, and more.