The Consumer Decision Process (CDP) Service analyzes the product purchase process and determines the most important factors in a customer’s decision to select a specific product. This ongoing consumer research service provides insight into the most critical components that influence and inhibit a purchase, from the marketing mix to product brand and features.
Benefits of Research Service
This ongoing research service provides vendors and retailers with a quantifiable understanding of the factors which most influence product and brand purchases. Specific uses of this service:
Parks Associates surveys U.S. broadband households and will add surveys of other countries to the CDP service based on client interest. Information on consumer behavior is captured in annual online surveys and included in multiple deliverables:
Base Survey (Survey of 10,000 U.S. broadband households)
Summer Update (Survey of 2,500 U.S. broadband households)
CE Purchasing by Generation (Consumer Segmentation & Topical Research)
Holiday Intentions (Survey of 2,500 U.S. broadband households)
Connected CE Tracker (Ongoing)
Upon request, Parks Associates provides consulting, additional reports and cross tabs, and answers to specific research questions.
Clients can subscribe to receive all deliverables specific to a single product category.
Full-service subscribers can add additional product categories.
Clients can also purchase the individual pieces a la carte within the CDP service. Size the Package to Your Market Needs – CDP clients can purchase one or more product categories, and they may also purchase results for one or more countries. Contact Parks Associates today to start building your CDP package.
This subscription service provides detailed analysis of purchase intentions and actual purchase behavior for multiple product categories. Clients can pick one or more of these product categories as part of their service.
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