Written by Heather Way, Research Analyst, Parks Associates
How is digital connectivity forming new ways to reach and engage consumers? How will the market grow despite the highly complex environment created to identify, reach, and interact with consumers on a significant scale? Join Parks Associates panel session, Engaging Audiences through Connected Devices, as we uncover the next-iteration of advanced advertising.
Written by Kurt Scherf, Vice President and Principal Analyst, Parks Associates
How do companies like VectorTech (which has a solution called SmartAdvertising) and Synchronize.tv fit into this landscape, particularly with 30% of iPad users watching TV and using the tablet simultaneously? How will coordinated ad campaigns work on both the TV and portable device? How will these experiences be best synchronized? Will Nielsen's audio recognition technology be the answer? How about forensic watermarking, fingerprinting, metadata, or other automatic content recognition technologies work here? Inquiring minds want to know.
Written by Heather Way, Research Analyst, Parks Associates
It's going to be an insightful panel, no doubt. Kantar Video is joining the panel to discuss their video fingerprinting technology. BigBand Networks will highlight their digital video and targeted advertising delivery technology...and much more. The first 10 people attending the session will receive an iPad (JUST KIDDING).
Written by Joel Marshall, Executive Vice President, Steelhead
I believe that we are living in potentially the greatest era of human connection, communication and community. In the past 10-20 years, we have experienced technological breakthrough's that are enabling us to connect and communicate with the consumer like never before. But at the same time, we are seeing remarkable breakthrough's in neuroscience related to human thought process, communication and connection that will revolutionize the communications industry. The "connected consumer" is more connected than we could have ever imagined! When we combine our understanding of "neurological connectivity" with "digital connectivity" we can build industry-changing strategies for highly effective and efficient communication.
