Parks Associates moderates Microsoft keynote fireside chat at Next TV Summit this week
In advance of Next TV Summit, research firm Parks Associates announced results from Video-on-Demand: The Road to Revenues, a 1Q 2013 survey of 10,000 U.S. broadband households, which shows 44% currently have a subscription to some kind of online video service, such as Netflix, Hulu Plus, or Amazon. Younger consumers are more likely to subscribe to OTT (over-the-top) video services, and 8% of consumers 18-24 have never subscribed to a pay-TV service.
"Consumers have a variety of viewing options now thanks to OTT content, which is dismantling the traditional TV business models," said Heather Way, Senior Analyst, Parks Associates. "Online video is now a common source of video viewing in U.S. households, while transactional VOD (TVOD) is near the bottom. However, industry players, from service providers to retailers, have many new options in monetization models, including advertising, t-commerce, transactions, and subscriptions.”
Way will moderate the fireside chat with keynote speaker Blair Westlake, Corporate Vice President, Media and Entertainment, Microsoft Corporation, at the Next TV Summit on Wednesday, September 11, 9:55-10:35 a.m. at the Grand Hyatt San Francisco. Way and Westlake will discuss these new business models and successful strategies for key players.
“In my session with Blair Westlake of Microsoft, we will discuss factors affecting business models, current successes in offerings such as TV Everywhere, and areas of future growth, including the role of apps," Way said.
For more information on Parks Associates’ research Video-on-Demand: The Road to Revenues, or to request a meeting with Heather Way at the Next TV Summit, please contact Holly Sprague at hsprague@gmail.com.
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