This consumer research project analyzes the obstacles to VOD revenue growth and status of the competition. This consumer research project also identifies the strategies that will make VOD a success for pay-TV service providers.

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  • Consumer interest in pay-TV VOD services
  • Inhibitors to using transactional VOD services
  • Satisfaction with VOD and OTT experiences
  • Motivations to use alternative and OTT services
  • Role of pay-TV VOD as a complement or substitute for alternative sources of video
  • Consumer segmentation in the market for home video services
  • Division of consumer expenditure among the various content sources and providers
  • The pay-TV operators with the strongest VOD services
  • Steps that moved consumers to become paying VOD users
  • Role of alternative video platforms (mobile phones, tablets & computer)

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